Big Tree App

The Big Tree app was developed as a tool for counselors and carers to use with children who are victims of abuse. The Big Tree is home to various creatures, each with their own story aimed at helping children understand different emotions that they might be feeling. The stories were narrated by ambassador Chris Hemsworth and his mother Leonie. As well as telling stories, we also developed games to help children utilise various soothing techniques such as breathing, mindfulness, talking about their feelings with their carer or counsellor, how to get along with others, making music and art.  As well as developing the concept with Emma Park, I was also responsible for creating the artwork alongside Christine Calo.  

Big Tree Creative Team
Senior Copywriter : Emma Park
Designer : Christine Calo
Developer : Anton Wintergerst

Not another child

Child abuse is one of the most important social problems in Australia, yet very few people are comfortable talking about it. We worked closely with ACF and ambassador Chris Hemsworth to start the conversation and launch a movement declaring that Not Another Child should suffer from abuse or neglect. The TVC aired during the 2014 AFL Grand Final and was complimented by a social campaign that asked Australian's to share a happy childhood memory of their own. We reached over 10 million people with an increase to site traffic of 800% in the first week alone as well as increasing donations by 65%.

#Not Another Child Creative Team
Copywriter : Luke Falkland-Brown
Director : The StoryLab