Brief

Although the airforce is seen as the most elite service within the defence force, applications to become a pilot have been steadily declining due to a number of reasons. One of the reasons being a general misconception that only those that come from privileged backgrounds are able to become pilots. Our brief was to demonstrate that anyone who applies themself can have a rewarding career in the airforce.

idea

Utilising the latest physical and neuro-science tech, we pitted one of Australia's best tennis players against some of the best pilots in the world in a battle of physical and cognitive stamina. We set out to uncover what makes someone the best at what they do to prove that making it as a pilot in the airforce comes down to skill and determination, not luck or privilege. The video was played in Rod Laver arena during the Australian Open, featured in broadcast on Channel 7 and ran across digital and social platforms throughout the tournament. 

Airforce Creative Team
Senior Art Director : Darragh O'Connell
Designer : Tim Hobday
Tech lead : Erik Hallander
Video Production : The Story Lab