Brief

Build a creative platform to raise awareness of McDonalds partnership with the AFL.
 

Solution

Little Wins. For most Australian's going to Maccas isn't something they do every day, it's a little treat. Our idea was to celebrate and own the little wins that happen in footy every weekend. There are plenty accolades that celebrate footy's big wins and achievements. but it's the little wins that keep fans coming back for more. We developed an integrated campaign that extended across all channels from TVC, an app, outdoor, display, stadium advertising, in-program content and even tray matts. The app hosts a number of games that celebrate a little win from footy's past and encourages fans to submit their own Little Wins from the current season. Entrants will go in the draw to win AFL prizes and get their little win turned into a game.

TVC Creative Team
Senior Copywriter : Luke Falkland-Brown
Director : CosWeCan

App Creative Team
Creative Director : Brett White
Senior Copywriters : Luke Falkland-Brown, Emma Park, Jon Luscombe
Senior Designer : Tim Hobday
Developers : Tom Wilson, Anton Wintergerst