Dulux colour trends 2016

Every year Dulux partners with makers and stylists to create a colour forecast for the coming year. The online content features the ambassadors in their own space and gives an insight into what inspired their colour selections. I worked closely with the Dulux to develop the concept for the video, as well as directed the shoot and worked with musician Sonmi451 who created the backing tracks.

SprayTime

Dulux tasked us to develop online content and pre-rolls to support Rapid Finish, a new product that cuts painting time in half. Our idea was to use humour to demonstrate that unlike traditional painting, Rapid Finish allows you to paint on virtually anything with ease. The campaign smashed our KPI's with over 2.6 million impressions and a CTR of 13.22%.

Rapid Finish Creative Team
Senior Art Director : Tom Kearney
Senior Copywriter : Luke Falkland-Brown