BRIEF

Target small businesses with video content to promote Sensis as the expert in digital marketing solutions with business offerings including SEM, Mobile Optimisation, Yellow Pages listings and social media. 

SOLUTION

Don't ask Susan. We created a character that represented the antithesis of Sensis. Susan was once the owner of a pumping marketing agency in the 90’s who thought “this internet thing is just a fad”. While she was once able to bluff her way through,  it's now getting harder for her to hide the fact that she has fallen behind the times. We produced 7 videos in total that see Susan get more and more desperate to regain her former glory with the help of her assistant Michael.

Sensis Creative Team
Art Director : Lauren Moran
Copywriter : Fraser Nelson, John Pace
Director : John Pace

Yellow pages

BRIEF

Develop a brand campaign across TVC, radio, social, SEM and display to raise awareness and drive usage across the home & trade vertical.

SOLUTION

We’ll help you get there. Most of us put up with things in and around our home that frustrate us for months and sometimes years until we finally reach breaking point. We wanted to demonstrate the relief and satisfaction you feel when you finally conquer the problem and get it fixed. We produced a TVC, radio, print together with a complex matrix of over 100 targeted dynamic display ads. As part of the campaign we also ran a competition to help people 'put an end to the stuff they put up with' which received a significant amount of entries and smashed our KPI's by over 400%.

Yellow Pages Creative Team
Senior Art Director : Tom Kearney
Copywriter : Jenny Foster
Director : Eddy Bell, 8com