Do Nothing. The crisis in Syria is one of the biggest humanitarian issues in modern times. We created a campaign to raise awareness of the issue and much needed funds to help those that are most vulnerable - children. We challenged Australians to Do Nothing to help the children of Syria by making one small change in their life such as forgoing take away coffee for a week or spending a night in – and donate the money saved. The campaign featured a website, outdoor, display ads, social content, corporate packs and TVC featuring the voice of Tex Perkins and music by Felix Riebl from Cat Empire.

Creative team
Senior copywriter : Emma Park
Designers : Tom George McQueen, Trent Roberts, Oli Stubbs
Director : Dom Allen, The Story Lab

Rewrite her future. Save the children launched an international campaign to put an end to the exploitation that millions of girls across the world wake up to every day. By comparison, most Australian's have a good life and the atrocities that these girls face can seem unimaginable. The TVC aimed to make these issues more relatable by gradually deconstructing a young Australian girls world and transform it into the nightmare that millions other girls face. As part of the campaign we also produced a microsite, display ads, a media kit and social content.

Rewrite her future creative team
Senior copywriter : Emma Park
Art Director : Holly Langford
Director : Dom Allen, The Story Lab