Brief

Raise awareness of UNIQLO in Australia by positioning the brand as a global fashion innovator and the home of T-shirts.
 

Solution

With over 600 different T-shirt designs available at Uniqlo, the experience of shopping can be overwhelming. Our solution was UMood, an in-store neural experience that reads customers' emotions and recommends T-shirts to perfectly suit their mood. Customers were fitted with a neuro-headset that read their brainwaves while they were viewing stimuli designed to elicit different responses from joy, anger, tranquil to excited. Their neurological responses to each video are analysed by a custom-built algorithm to identify their current mood and recommend the perfect T-shirts. The activation was so successful that it has been adopted in Uniqlo stores throughout Asia.

We also created a stop-motion video that brought this concept to life featuring ambassador Ben Law which was featured on the activation and on Uniqlo's social channels.

Awards
Adnews - Digital Campaign of the year 2015
AMES - Gold - Data & Analytics: Innovative Use of Data Technology 2016

Credits
Senior Art Director : Holly Langford
Senior Copywriter : Michael Punton
Designer : Marguerite Maloney
Developer : Tom Wilson
Video : OhYeahWow
Video Director : Goldy

BRIEF

The Australian Catholic University briefed us to develop an experience for new students during their visit to the 2016 open day.

SOLUTION

We created a game that gave students the chance to become a paramedic at the scene of a motor vehicle accident. Rather than using controllers like traditional games, Neuromedic detects the brain’s instinctive responses to prompts within the narrative to determine their actions.
 

Credits
Creative Director : Brett White
Senior Art Ddirector : Tom Kearney
Copywriter : Jenny Foster
Designer : Tim Hobday
3D artist : Aron Tardini
Developer : Anton Wintergerst

BRIEF

Our brief from Wet ‘n’ Wild required us to solve two key challenges: 1) Keep customers returning to Wet 'n' Wild over Summer. With so many competing theme parks in the area, Wet 'n' Wild's customers were visiting once, then moving onto the next. 2) Help customers feel comfortable with NFC Technology. Currently being used in-park as a water-proof form of payment, customers were unfamiliar with NFC and as a result, add-on sales were dropping.

SOLUTION

We called on already-loyal customers to claim their place in either the Red or Blue team. They were encouraged to rally others to join their team, take part, and share in the prizes. Every player received an NFC team wristband. By scanning it at specially created stations, they could earn points for their team. The wilder the ride the more it was worth. By making NFC central to the creative, not only did we create an Australian theme-park first, but our audience became comfortable with the technology, maximizing potential add-on purchases like food and drink in-park. Summer Games involved thousands of people and rewarded them all, giving people a clear incentive to visit Wet ‘n’ Wild over competing theme parks and in turn, creating thousands of brand advocates.

Awards

2013 IAB - Creative Showcase Award
2013 Spikes Asia - Direct
2014 Aimia - best online service tourism/travel

Credits
Executive Creative Director : Gavin Heron
Senior copywriter : Emma Park
Designers : James Cook, Pascal Van Der Haar
Technical Director : Erik Hallander